Feel free to use this interview with Brian Flatt, the creator of The 1 Week Diet in your promotions.
An absolute Titan of the fitness and nutrition industry, Brian Flatt has been instrumental in changing the lives of tens of thousands of clients. Not only with his work as the founder of R.E.V. Fitness, where he’s made his name as one of the most prolific personal trainers, but also as the author of the best selling 1 Week Diet. Still training today and internationally recognized in his field, Brian understands the human body better than anyone and continues to help people get the body and lives they deserve.
- How did you end up in the health & fitness industry?
“I’ve been passionate about fitness and healthy nutrition my entire life. However, it wasn’t until my late 20s, when I opened my first gym, R.E.V. Fitness in Southern California, that I realized that the traditional weight loss and fitness advice out there that has been spouted for years was impractical and obsolete. Since then, I’ve dedicated my entire life to studying and teaching real, science-based strategies that help people lose weight and keep it off. I feel lucky because I work together with the most renowned nutritional scientists and fitness coaches to help millions of people every day.
- What is the program?
“The 1 Week Diet is the program that I wish I had created years ago. My grandfather Graham Flatt, still the fittest man I know at 92, went through something incredibly unique many many years ago in the 2nd World War, and learnt things about the human body that have stayed with me my whole life. This book is really a result of those ideas, along with the thousands of lessons I’ve taken from my years in the industry, and our previous work with The 2 Week Diet and The 3 Week Diet. And the first results were unbelievable – users melt off pounds of unsightly body fat in just a week.”
- Why did you start these programs?
“My answer is simple: to help people. I want to help people learn what to eat, when to eat, and how to eat in order to lose weight. I also want to help them develop the mindset – or willpower – to lose weight and keep it off. This is what I regard as my mission, and this is what I work for every single day. I want everyone to know that losing weight can be fast, feel-good and simple.”
- Who are they for?
“There are diets that are targeted at specific groups, such as for teenagers, elderly people, women, and some that focus on different body parts. While this classification has been proven false, the use of them is merely a waste of time. The basis of losing weight is the same for every person. This is why The 1 Week Diet is remarkable and amazing. Everyone can use it and lose weight fast. Isn’t it great? You can get in shape with your mother and brother together in 7 days, and repeat the diet as many times as you like, depending on how much work you need to do.”
- Why do they work? Can you give us an example?
“Because it fixes the misinformation spread by the media, overturning the conventional wisdom of ‘Eat less, exercise more.’ These mantras are what turn diets into a torturous grind and cause people to gain back their unwanted pounds again. This program makes the diet fun. The other key is its simplicity. An over-complicated diet will inherently demotivate its users, and they will never lose weight. Or if they do, they can’t keep it off. I’m a firm believer that with something as difficult as weight loss, enjoying success right off the bat can provide just the encouragement necessary for a person to commit long-term to healthy life decisions.”
- Are there any secrets behind them?
“Countless. I personally reviewed numerous medical studies, dozens of diet books and hundreds of diet systems, programs, gadgets, pills and potions. Even a huge book would be too short to detail every scientific conclusion. The leading nutrition experts are still doing research on the methods taught in The 1 Week Diet since they have totally shocked the scientists. The main reason why it’s a revolutionary diet is because it focuses on reducing cellular inflammation, which is the real reason of weight gain – most diets simply ignore this fact.”
The 1 Week Diet was released a few weeks ago, and already crowds of people are changing their lives. As Flatt says, ’’Healthy people are empowered, and empowered people are successful.’’