Brian Flatt has spent his life on the front lines of the “Battle of the Bulge.” As a professional trainer and nutrition expert, he quickly became well-known in the high-stakes fitness world of Southern California. Demand for his services soared, and he opened his own personal fitness facility, R.E.V. Fitness.
This proved the perfect vantage point to learn the hopes and frustrations of thousands of disheartened dieters. He observed that many were ill-equipped to lose weight and keep it off. Their hopes became his hopes, and their frustrations became his frustrations. He began developing a secret weapon in the fight for weight loss.
After a decade of research and years of fine-tuning, his system finally met his ultra-high standards. He rolled out The 1 Week Diet. The results have been phenomenal — users drop up to 3 pounds of stubborn body fat in just 7 days.
“I’m a firm believer that with something as difficult as weight loss, enjoying success right off the bat can provide just the encouragement necessary for a person to commit long-term to healthy life decisions,” Flatt says.
At its core, The 1 Week Diet is a highly-scientific diet program. Flatt reviewed countless medical studies, dozens of diet books and hundreds of diet systems, programs, gadgets, pills, and potions. His system is the synthesis of the best and most pioneering information available.
“This is a revolutionary diet because it focuses on reducing cellular inflammation, which is the real cause of weight gain—something that most diets ignore,” Flatt says. “Reduce cellular inflammation and you will boost your metabolism and increase your ability to lose weight.”
Flatt’s diet also corrects the misinformation spread by the mainstream dieting industry, overturning conventional wisdom and finding weaknesses in mantras like “Eat less, exercise more.” Its success is also due to its simplicity. A complicated diet program is inherently demotivating and only sets up the dieter to fail.
“If you would have told me back when I was starting out as a trainer that one day I would create a groundbreaking diet program, I wouldn’t have believed you,” Flatt says. “But now that it has happened, I’m so excited to be making a positive difference in so many people’s lives.”
Flatt’s current mission is to help as many people as possible by advancing his diet system and advice around the world. He wants it to spread like a healthy wildfire, burning fat and renewing life across the globe.
“I want to help people learn what to eat, when to eat, and how to eat in order to lose weight,” Flatt says. “I also want to help them develop the mindset—or willpower—to lose weight and keep it off.”
Since designing The 1 Week Diet, Flatt has become an in-demand health and fitness speaker known for his message of hope. He promotes the idea that weight loss doesn’t have to be a slow, tortuous grind—with the right system, it can be an energizing and vitalizing experience. As Flatt says, “Healthy people are empowered, and empowered people are successful.”